Gordon Gerard McLean
Originally from Dublin, I’ve spent 25+ years at the intersection of creativity and commerce, at companies in Sheffield, London, Istanbul, New York, and Cupertino, where I served as the Global Head of Strategy for Mac, Values & Markets at Apple, and learned firsthand what it takes to scale a brand in sync with its soul.
I’ve partnered with teams, big and small, to launch, build and reinvent some of the world’s best brands, including Apple, Bacardi, Bank of Scotland, Bing, Bombay Sapphire, EA Games, GE, Gillette, Google, Grey Goose, Guinness, Halifax, Hilton, Holiday Inn, HSBC, Perfect Day, Radisson, Sandy Hook Promise, SAP, ServiceNow, Vodafone, Wells Fargo and Yerba Madre.
Now based in LA as an independent brand and creative strategist, I help agency, start-up and marketing leaders turn foundational good into sustainable growth.